Sep. 23rd, 2020

osewalrus: (Default)
Interestingly, YouTube does the best in terms of making their policy clear to users, limiting abuse, and giving users tools to control the ads.

https://foundation.mozilla.org/en/campaigns/paid-programming/ ;
osewalrus: (Default)
Back in ye olde days of 2008-09, people used to measure the effectiveness of FB campaigns by likes and follows. This turned out to be a lousy measure of whether such campaigns actually moved people to do anything. Why? Because the reasons people like or follow something are complicated.

Similarly, the metrics used to describe the impact of FB on people's actual behavior are not really useful. "Engagement" is negative as well as positive, and all those links to Fox News framed as "can you believe these morons" are not being turned into agents of MAGA. Yes, we have anecdotal evidence about radicalization, and demonstrations of how the engagement recommendation stuff works (especially if you deliberately choose to follow it down the rabbit hole to see how far it goes) But we have crappy metrics to determine whether and how this actually impacts real world behavior.
https://www.vox.com/recode/21419328/facebook-conservative-bias-right-wing-crowdtangle-election

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