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osewalrus ([personal profile] osewalrus) wrote2018-05-14 10:12 am
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Link harvest: Shifting demographic trends on TV Watching

https://mobile.nytimes.com/2018/05/13/business/media/television-advertising.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=12&pgtype=sectionfront

Conventional TV watchers are skewing older (and there are fewer of them). This causes some shifts in the advertising universe. 

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