Good article on the underlying economic problems of simply shifting the cable model to online. The problem is the major network cost is too high for the amount of time people spend watching TV. This distinguishes NETFlix, which is VOD, from things like DIRECTV NOW.
https://redef.com/original/the-artificial-fantasy-of-virtual-pay-tv?curator=MediaREDEF
https://redef.com/original/the-artificial-fantasy-of-virtual-pay-tv?curator=MediaREDEF