Link Harvest: "Native Advertising" and Journalism

[osewalrus]

Advertisements designed to look like news stories in mainstream news publications. These threaten to undermine confidence in authentic reporting.
https://www.cjr.org/tow_center/native-ads-endanger-newsrooms.php
 

Comments

[nancylebov]

I'm feeling pretty ose about this myself.

[sdelmonte]

To my surprise, I learned earlier this year that paid media is now seen as a legitimate marketing tool across the board in the world of marketing and PR. Since there is less unearned media (i.e. actual press coverage), you have to buy the space. As we can barely afford traditional ads, this isn't an option for us, so I didn't really expect that it had become widespread and acceptable.